A strong brand is a consistent brand. That’s why we’ve developed these guidelines to help ensure the world sees the same University of Maryland Center for Environmental Science in everything we do.
Using the UMCES logo
Here are guidelines for how the logo should be used on all forms of communication, including stationery, websites, e-communications, posters, and printed publications, such as brochures and reports.
- Only use approved artwork of the University of Maryland Center for Environmental Science logo. Never recreate the logo with your own fonts or alter the logo for space needs.
- When resizing the logo keep the height and length in the proper proportion.
- The logo should only appear in print in blue (PMS 308C) or white (on a dark background).
- The logo must never appear in a line of text or within another shape, such as within a circle.
- The only words that may appear under the University of Maryland Center for Environmental Science logo are the names of specific laboratories.
You can find ready-to-use logo artwork here or by contacting the Public Relations office.
Using the UMCES name
Here are guidelines on how to use our name, our laboratory names and our fonts, as well as how to describe the University of Maryland Center for Environmental Science in a consistent manner. If you have any questions or concerns regarding these guidelines, please contact Amy Pelsinsky, director of Public Relations, at 410-330-1389 or firstname.lastname@example.org.
The University of Maryland Center for Environmental Science or associated laboratory logo should appear on the cover of all printed materials. In holiday greeting cards, invitations, and some brochures, the logo may appear on the back cover with the address.
The logo must appear no less than 1 inch (.25”x 1”). It may not be manipulated in any manner to create a disproportionate size increase or decrease either horizontally or vertically. The words may not be moved to accommodate size.
The approved square logo may be used only when strict space and size restrictions require it.
The logo must not appear within 1⁄2 inch of any other logo, and must not be positioned within 3/8 inch trim of any printed material.
When the logo appears with other partner logos within a document or website, the logo must be at least equal in size and in color, if other logos are in color.
- PMS: Pantone 308C — use when printing job specifies Pantone color
- CMYK: C:100 M:5 Y:0 K:47 — use when job specifies four-color process
- WEB: #003300 — use for web
White (on a dark background)
Fonts best used on letterhead and correspondence include Calibri and Candara.
A consistent email signature from all offices and laboratories helps show the world that we are all part of the same organization. Font should be calibri, size: 11 pt, color: gray (20% black). View step-by-step instructions to change your signature. Below is the recommended signature format for computers and smart phones.
Describing UMCES' laboratories
The following are standard descriptions of the University of Maryland Center for Environmental Science and its laboratories that should be used for consistency in materials for the general public.
UNIVERSITY OF MARYLAND CENTER FOR ENVIRONMENTAL SCIENCE
The University of Maryland Center for Environmental Science unleashes the power of science to transform the way society understands and manages the environment. By conducting cutting-edge research into today's most pressing environmental problems, we are developing new ideas to help guide our state, nation, and world toward a more environmentally sustainable future through five research centers—the Appalachian Laboratory in Frostburg, the Chesapeake Biological Laboratory in Solomons, the Horn Point Laboratory in Cambridge, the Institute of Marine and Environmental Technology in Baltimore, and the Maryland Sea Grant College in College Park. www.umces.edu
Located in the headwaters of the Chesapeake Bay, scientists conduct research on terrestrial and aquatic ecosystems, including air and water quality, wildlife management, and land conservation throughout the world, with an emphasis on the rich and diverse environments of Western Maryland and the broader Appalachian region.
CHESAPEAKE BIOLOGICAL LABORATORY
Located where the Patuxent River meets the Chesapeake Bay, the oldest publicly supported marine laboratory on the East Coast is a national leader in research on fisheries, estuarine ecology, environmental chemistry and toxicology research of the Chesapeake Bay and aquatic ecosystem around the globe.
HORN POINT LABORATORY
From the banks of the Choptank River on Maryland’s Eastern Shore, scientists engage in world-renowned research in oceanography, water quality, restoration of sea grasses, marshes and shellfish, and expertise in ecosystem modeling.
INSTITUTE FOR MARINE AND ENVIRONMENTAL SCIENCE
Located in Baltimore’s Inner Harbor, scientists pursue cutting-edge research in microbiology, molecular biology and biotechnology, using marine microbes to develop alternative energy, and supporting sustainable aquaculture and fisheries.
MARYLAND SEA GRANT COLLEGE
Maryland Sea Grant College, a university-based partnership with the National Oceanic and Atmospheric Administration, is a service organization administered by the University of Maryland Center for Environmental Science to fund research, education, and outreach throughout the state of Maryland.
INTEGRATION AND APPLICATION NETWORK
The Integration and Application Network (IAN) is an initiative of the University of Maryland Center for Environmental Science charged to inspire, manage and produce timely syntheses and assessments on key environmental issues, with a special emphasis on Chesapeake Bay and its waters.