Branding guidelines, logos, & letterhead

UMCES Letterhead and Logos

Download logo files and e-letterheads.

Using the UMCES logo

Here are guidelines for how the logo should be used on all forms of communication, including stationery, websites, e-communications, posters, and printed publications, such as brochures and reports.

1. Only use approved artwork of the University of Maryland Center for Environmental Science logo. Never recreate the logo with your own fonts or alter the logo for space needs.
2. When resizing the logo keep the height and length in the proper proportion.
3. The logo should only appear in print in blue (PMS 308C) or white (on a dark background).
4. The logo must never appear in a line of text or within another shape, such as within a circle.
5. The only words that may appear under the University of Maryland Center for Environmental Science logo are the names of specific laboratories.

You can find ready-to-use logo artwork here or by contacting the Communications Office.

LOGO GUIDELINES

Here are guidelines on how to use our name, our laboratory names and our fonts, as well as how to describe the University of Maryland Center for Environmental Science in a consistent manner. If you have any questions or concerns regarding these guidelines, please contact the Communications Office.

Logo: The University of Maryland Center for Environmental Science or associated laboratory logo should appear on the cover of all printed materials. In holiday greeting cards, invitations, and some brochures, the logo may appear on the back cover with the address.

Size: The logo should appear no less than 2 inches in size (2" w x 1” h). It may not be manipulated in any manner to create a disproportionate size increase or decrease either horizontally or vertically. The words may not be moved to accommodate size. When resizing the logo keep the height and length in the proper proportion.

Position: When the logo appears with other partner logos within a document or website, the logo must be at least equal in size and in color, if other logos are in color.

Colors: The blue logo may appear in the following ways:

• PMS: Pantone 308C — use when printing job specifies Pantone color
• CMYK: C:100 M:29 Y:0 K:51 — use when job specifies four-color process
• WEB: #00587C — use for web

The logo may appear white on a dark background.

Fonts: The font used in the logo is Baker Signet. Complementary fonts best used on letterhead and correspondence include Calibri and Candara. UMCES designed and printed collateral should use Myriad Pro for text.

EMAIL SIGNATURE

The email you send from “umces.edu” is considered an official University communication and your email signature is a representation of the UMCES brand. A consistent email signature from all offices and laboratories helps show the world that we are all part of the same organization. It also helps with ease of communication. The following is the recommended signature format for computers and smartphones. You may include pronouns, if you wish, using the format below.

Your name (pronouns optional)
Position/Title
University of Maryland Center for Environmental Science<
Your lab/unit affiliation and address
Contact information
Links to your website and social media channels (optional)

BEST PRACTICES
Font: Calibri, 11-pt size - UMCES’ primary typeface for correspondence is Calibri and should be used due to its universal accessibility.

Color: black or dark gray -  Do not use colors outside of black or gray. Using color does not create a consistent signature across various email systems.

Degrees: Professional degrees, licenses and/or certifications may be included directly after the name. Example: Jane Doe, Ph.D.

Social media accounts: UMCES social media accounts can be promoted in email signatures. To list social media accounts write out the site's name and hyperlink the text directly to the account. Do not include icons for social media sites.

Pronouns: You have the option to indicate a gender identity and/or personal pronoun in your email signature. See above for guidance.

DESCRIPTIONS FOR UMCES AND CAMPUSES

The following are standard descriptions of the University of Maryland Center for Environmental Science and its laboratories that should be used for consistency in materials for the general public.

UNIVERSITY OF MARYLAND CENTER FOR ENVIRONMENTAL SCIENCE
The University of Maryland Center for Environmental Science leads the way toward better management of Maryland’s natural resources and the protection and restoration of the Chesapeake Bay. From a network of laboratories located across the state, our scientists provide sound advice to help state and national leaders manage the environment and prepare future scientists to meet the global challenges of the 21st century. www.umces.edu

APPALACHIAN LABORATORY
Located in the headwaters of the Chesapeake Bay, scientists conduct research on terrestrial and aquatic ecosystems, including air and water quality, wildlife management, and land conservation throughout the world, with an emphasis on the rich and diverse environments of Western Maryland and the broader Appalachian region.

CHESAPEAKE BIOLOGICAL LABORATORY
Located where the Patuxent River meets the Chesapeake Bay, the oldest publicly supported marine laboratory on the East Coast is a national leader in research on fisheries, estuarine ecology, environmental chemistry and toxicology research of the Chesapeake Bay and aquatic ecosystem around the globe.

HORN POINT LABORATORY
From the banks of the Choptank River on Maryland’s Eastern Shore, scientists engage in world-renowned research in oceanography, water quality, restoration of sea grasses, marshes and shellfish, and expertise in ecosystem modeling.

INSTITUTE FOR MARINE AND ENVIRONMENTAL SCIENCE
Located in Baltimore’s Inner Harbor, scientists pursue cutting-edge research in microbiology, molecular biology and biotechnology, using marine microbes to develop alternative energy, and supporting sustainable aquaculture and fisheries.

MARYLAND SEA GRANT COLLEGE
Maryland Sea Grant College, a university-based partnership with the National Oceanic and Atmospheric Administration, is a service organization administered by the University of Maryland Center for Environmental Science to fund research, education, and outreach throughout the state of Maryland.

INTEGRATION AND APPLICATION NETWORK
The Integration and Application Network (IAN) is an initiative of the University of Maryland Center for Environmental Science charged to inspire, manage and produce timely syntheses and assessments on key environmental issues, with a special emphasis on Chesapeake Bay and its waters.