Chapter 2: Environmental leadership: achieving a sustainable future by fostering environmental champions
For every environmental campaign, a strong leader is needed for guidance and motivation. There have been a series of leaders or "champions" in the history of the world who have changed life on this planet. All of these leaders, no matter what area their specialty, have contained the following traits: knowledge of their field; passion for what they do; and an ability to successfully communicate their messages not only to their colleagues, but also to the broader community. This chapter discusses past champions and why they were so effective as well as discusses in detail the traits that are needed to become a successful champion and how to guide a successful coastal assessment program.
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